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ALEX AND ANI And Universal Music Group: SXSW 2015 Video Recap

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Calling all music fans! As previously reported, we sponsored the Universal Music Group Experience at South by Southwest (SXSW) 2015 on March 19-20, 2015. This special event, hosted at Palm Door on Sixth, featured up and coming artists performing in an intimate setting. ALEX AND ANI had an exclusive space inside the venue complete with interactive experiences and contests for fans. Also, Kara DioGuardi, GRAMMY nominated singer-songwriter, record producer, former American Idol judge and more, interviewed artists with her fresh, insider perspective.

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We created a video recap featuring clips of several of the interviews. We hope you enjoy this behind the scenes look into the creative minds of today’s up and coming artists.

Stay tuned in the coming weeks for videos of Ms. DioGuardi’s interviews with the artists in full!


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